Taste how sweet Hell can be, with Diablo Style for Diablo IV
Submission The Young Ones
Art Direction Kylie Long, Sydney Smith, Kenneth Harris
Copywriting Liv Tate, Johana Chavez
Concept Get Gen Z-ers into the new edition of Diablo by ensuring they can game nonstop. We partnered with Starbucks to enhance any drink of the gamer's choice when they order it ~Diablo Style~ (added quad shot, whipped cream, fun sprinkles). When the drink is ordered, gamers can receive a Diablo IV edition Starbucks cup, featuring the Lilith inspired Siren, and a special QR code on the bottom. This QR code, when scanned, will allow gamers to receive an in-game surprise, to ensure their character is ready to taste just how sweet hell can be, too.
Campaign Recognitions
Silver ADDY - AAF District 7 | Point-of Purchase - Outstanding Creation of Student Advertising in 2023
2023 Student Judge's Choice - AAF Tuscaloosa
Silver ADDY - AAF Tuscaloosa
